How does Color Pure hair colour work on the hair?
Its exceptional formula works by balancing and strengthening the scalp whilst nourishing it. It is a unique colour formula that combines maximum effectiveness and colour results with the latest technology in hair care treatments.
Who is Color Pure suitable for?
Color Pure is a colour treatment suitable for all hair types, including hair that has been sensitised by other treatments, damaged hair, or hair that has lost density as a result of other technical treatments.
What are the benefits of Color Pure for professional use?
The Color Pure range is a highly effective hair colour range for professional use only, enabling stylists to deliver unique colour results combined with the benefits of a comprehensive hair treatment. A unique colour service featuring concentrated technology that offers a 360° experience for the most discerning clients.
Why is Upcycling Kale being added to the Color Pure range?
We have introduced Upcycling Kale, a superfood created from food waste produced organically. A fresh by-product transformed into an active cosmetic powder with high added value. It promotes hair follicle health by supplying nutrients. It offers a soothing effect on the skin. It protects the hair from oxidative processes.
What is the difference between Color Pure and a conventional permanent hair colour?
Color Pure is a colour ritual designed for clients seeking an exclusive treatment and a complete hair transformation. That is why it has been enriched with a concentration of prebiotic active ingredients that treat the scalp, as well as encapsulated active ingredients to restructure and strengthen the hair fibre. The combination of colouring and treatment that respects the nature of both colour and hair.
What after-colour treatment would we recommend?
To maintain your colour properly, we recommend a three-step routine: for ‘clean & tone’, use the Vibrant Shampoo and, for blonde hair, the Vibrant Shampoo Special Blonde. For a reconstructive treatment, use the Full Recovery Conditioner, and to protect the colour and nourish the hair fibre, use the Thermic Complex Spray. This combined routine helps to prolong colour vibrancy and protect the hair fibre.
